In an era where digital transformation is reshaping industries worldwide, the Zambia National Broadcasting Corporation (ZNBC) has taken a bold step forward. Thanks to the dedication and expertise of two outstanding employees from Smart Zambia, Beene Chilala and Gloria Machalo, ZNBC staff were recently equipped with the knowledge and tools needed to embrace their newly launched website.
The interactive workshop, held at ZNBC headquarters, was designed to showcase the features of the new site while training employees on how to manage and update content effectively. The initiative forms part of ZNBC’s broader vision to evolve into a modern broadcaster that fully embraces digital platforms to connect with audiences at home and abroad.
Empowering ZNBC Through Skills and Knowledge
Beene Chilala, a key member of the Smart Zambia team, highlighted the importance of the workshop in laying a foundation for ZNBC’s digital evolution.
“A modern website is more than just an information hub—it’s a bridge between ZNBC and the people of Zambia. By training staff to use it confidently, we are ensuring the corporation can keep pace with global broadcasting standards,” he explained.
Gloria Machalo, who facilitated the hands-on technical session, guided participants through the site’s backend, demonstrating how to upload news stories, manage multimedia content, and use analytics tools to track audience engagement.
“Digital transformation is not about technology alone; it’s about people. Our role is to empower ZNBC staff to take ownership of their online presence and tell Zambia’s story more effectively,” Machalo noted.
A Step Towards a Digital Future
The new website offers improved accessibility, mobile responsiveness, and space for multimedia integration, including live streaming. This upgrade is expected to:
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Broaden ZNBC’s reach and visibility.
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Strengthen audience engagement through interactive features.
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Provide real-time updates to keep pace with breaking news.
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Enhance efficiency in newsroom operations.
For ZNBC, the workshop marks the beginning of a new era—where digital platforms complement traditional broadcasting to reach larger and younger audiences.
Commitment to Collaboration
Smart Zambia has reaffirmed its commitment to supporting public institutions in their digital journey. The collaboration with ZNBC is a demonstration of how partnerships can unlock innovation and ensure national institutions remain relevant in a fast-changing media landscape.
As ZNBC takes this digital leap forward, the leadership and dedication of Beene Chilala and Gloria Machalo stand out as examples of the great talent driving Zambia’s technological progress.
